Moving Forward

Moving Forward

White clock tower overlooking a campus at sunset, with vivid purple and orange skies.

The University of Nebraska–Lincoln's three-year strategic framework is meant to complement, not compete with, existing unit, college, or departmental strategic efforts. Our Bold Path Forward is also in alignment with the NU System’s Odyssey to Extraordinary strategic plan.

Our Bold Path Forward will be embedded in our branding and national presence going forward, spotlighting our unique identity, value and strategic opportunities by: 

  • Launching a unified marketing and branding campaign grounded in our clarified identity. 

  • Communicating our distinctive culture and core strengths to all core audiences.  

  • Positioning UNL as an importer and retainer of talent, not an exporter. 

  • Elevating the university’s reputation on the national stage while maintaining strong statewide impact. 

Our Bold Path Forward will include progress indicators for reporting accountability. These efforts will be accomplished by: 

  • Engaging with college deans, department executive officers and shared governance partners in September and October to identify actionable, measurable and time-bounded progress indicators. 
  • Developing a one, two and three-year milestone tracker for the university community by Janaury 2027. 

Together, we will boldly transform Nebraska’s tomorrow — one of limitless promise, innovation and opportunity.